- Fraud detection
- Trend Analysis
- Data Collection
- Business Analytics
- Web Analytics
- Marketing Analytics
- Data Analysis
- Digital Marketing
- Marketing Planning
- Marketing
- Data Storytelling
- MarTech
Digital Marketing Analytics in Practice
Completed by JESSICA PRISCILA ARAUJO DE LUCENA
January 15, 2021
20 hours (approximately)
JESSICA PRISCILA ARAUJO DE LUCENA's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
