Attract and Engage Customers with Digital Marketing
Completed by Catherine Chen
May 16, 2023
14 hours (approximately)
Catherine Chen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Persona Development
- Category: Pay Per Click Advertising
- Category: Marketing
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Web Analytics
- Category: Keyword Research
- Category: Advertising
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Digital Marketing
