- Online Advertising
- Advertising Campaigns
- Marketing Analytics
- Keyword Research
- Email Marketing
- Digital Marketing
- Data Collection
- Performance Analysis
- Consumer Behaviour
- Marketing Strategies
- Campaign Management
- Web Content
Digital Marketing Capstone
Completed by NEERAJ KUMAR SINHA
October 10, 2019
17 hours (approximately)
NEERAJ KUMAR SINHA's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
