- Integrated Marketing Communications
- Marketing Analytics
- Artificial Intelligence
- Digital Marketing
- Digital Media Strategy
- Marketing Channel
- Customer experience strategy (CX)
- Data-Driven Decision-Making
- Augmented Reality
- Personalized Service
- Strategic Communication
- Marketing Communications
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by AYMAN MOWAFY
December 19, 2016
18 hours (approximately)
AYMAN MOWAFY's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
