Measure and Optimize Social Media Marketing Campaigns
Completed by Vinicius Rocha
April 7, 2026
12 hours (approximately)
Vinicius Rocha's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: A/B Testing
- Category: Digital Marketing
- Category: Marketing Effectiveness
