- Google Analytics
- Stakeholder Communications
- Marketing
- Performance marketing
- Marketing Budgets
- Spreadsheet Software
- Pivot Tables And Charts
- Digital Marketing
- Return On Investment
- Media Planning
- Data Presentation
- Web Analytics and SEO
Assess for Success: Marketing Analytics and Measurement
Completed by Tzu-Jou Huang
November 15, 2024
18 hours (approximately)
Tzu-Jou Huang's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
