- Marketing Strategies
- Big Data
- Data Analysis
- Marketing Analytics
- Social Media Marketing
- Marketing Effectiveness
- Customer experience strategy (CX)
- Integrated Marketing Communications
- Customer Insights
- Customer Data Management
- Digital Marketing
- Customer Relationship Management
Marketing analytics: Know your customers
Completed by Sandy Sacoto Moreno
June 3, 2020
20 hours (approximately)
Sandy Sacoto Moreno's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
