- Marketing Strategy and Techniques
- Driving engagement
- AI Personalization
- UI/UX Strategy
- Campaign Management
- Digital Media Strategy
- Cross-Channel Marketing
- Search Engine Optimization
- Digital Marketing
- Customer Relationship Management (CRM) Software
- Social Media Marketing
- Marketing Planning
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Anton Lambert
December 17, 2017
18 hours (approximately)
Anton Lambert's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
