- Digital Advertising
- Marketing Analytics
- Social Media Management
- Social Media Marketing
- Customer Engagement
- Digital Marketing
- Target Audience
- Content Creation
- Social Media Strategy
- Brand Awareness
From Likes to Leads: Interact with Customers Online
Completed by Roberto Padron Mederos
September 23, 2023
20 hours (approximately)
Roberto Padron Mederos's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
