Positioning: What you need for a successful Marketing Strategy
Completed by Igor Kuzminov
December 28, 2020
11 hours (approximately)
Igor Kuzminov's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Value Propositions
- Category: Product Strategy
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Market Dynamics
- Category: Marketing Strategy and Techniques
- Category: Target Market
- Category: Competitive Analysis
- Category: Marketing Strategies
- Category: Market Intelligence
- Category: Market Analysis
