- Marketing Strategies
- Competitive Analysis
- Customer experience improvement
- Digital Marketing
- Data-Driven Decision-Making
- Customer Engagement
- Digital Transformation
- Machine Learning Algorithms
- AI Enablement
- Artificial Intelligence
- Marketing
- Case Studies
Artificial Intelligence in Marketing
Completed by Sue BROWN
January 12, 2024
10 hours (approximately)
Sue BROWN's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
