Customer Value, Acquisition, and Retention
Completed by Yevheniia Kyrychenko
January 6, 2026
4 hours (approximately)
Yevheniia Kyrychenko's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Customer Relationship Building
- Category: Marketing Analytics
