- Search Engine Optimization
- Customer Acquisition Management
- Keyword Research
- Target Audience
- Search Engine Marketing
- Web Analytics and SEO
- Content Marketing
- Lead Generation
- Marketing Strategies
- Pay Per Click Advertising
- Digital Advertising
- Customer Retention
Strategies for Converting and Retaining Customers Online
Completed by Carlaine Chua
August 9, 2021
10 hours (approximately)
Carlaine Chua's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
