From Likes to Leads: Interact with Customers Online
Completed by Zi Ching Foo
November 22, 2023
20 hours (approximately)
Zi Ching Foo's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media
- Category: Content Creation
- Category: Paid media
- Category: Driving engagement
- Category: Social Media Content
- Category: Drive Engagement
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Advertising
- Category: Branding
- Category: Customer Relationship Building
- Category: Customer Engagement