- E-Commerce Strategy
- Search Engine Marketing (SEM) Strategy
- Digital Channel Planning
- Social Media and Email Marketing Strategy
- Display and Video Advertising Strategy
Digital Channel Planning and E-Commerce Strategy
Completed by PAVEL VLAICU
November 27, 2022
11 hours (approximately)
PAVEL VLAICU's account is verified. Coursera certifies their successful completion of Digital Channel Planning and E-Commerce Strategy
What you will learn
How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy
How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy
How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy
Skills you will gain
