- AI Personalization
- Search Engine Optimization
- Web Analytics and SEO
- Marketing Planning
- User Experience
- Content Strategy
- Marketing Automation
- Driving engagement
- Social Media Marketing
- Marketing Strategy and Techniques
- Customer Relationship Management (CRM) Software
- Social Media
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Elena Maria Hernandez Calvo
December 21, 2020
18 hours (approximately)
Elena Maria Hernandez Calvo's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
