Assess for Success: Marketing Analytics and Measurement
Completed by MAHA AZMI AHMAD ODEH
July 9, 2025
18 hours (approximately)
MAHA AZMI AHMAD ODEH's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data Presentation
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Digital Marketing
- Category: Performance Reporting
- Category: Dashboard Creation
- Category: Return On Investment
- Category: Stakeholder Communications
- Category: Google Ads
