- Return On Investment
- Digital Marketing
- A/B Testing
- Data Presentation
- Performance Measurement
- Stakeholder Communications
- Media Planning
- Web Analytics and SEO
- Data Analysis
- Pivot Tables And Charts
- Google Ads
- Marketing Analytics
Assess for Success: Marketing Analytics and Measurement
Completed by ELAIN SALAZAR FLORES
January 31, 2025
18 hours (approximately)
ELAIN SALAZAR FLORES's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
