- Marketing
- Media Planning
- Pivot Tables And Charts
- Data Presentation
- Marketing Analytics
- Google Analytics
- Web Analytics and SEO
- Spreadsheet Software
- Digital Marketing
- Key Performance Indicators (KPIs)
- Stakeholder Communications
- Performance Measurement
Assess for Success: Marketing Analytics and Measurement
Completed by Muhammad Fahad Abu Baker
January 13, 2024
18 hours (approximately)
Muhammad Fahad Abu Baker's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
