- Social Media Management
- Target Audience
- Digital Advertising
- Brand Awareness
- Social Media Marketing
- Marketing Analytics
- Digital Marketing
- Content Creation
- Social Media Strategy
- Customer Engagement
From Likes to Leads: Interact with Customers Online
Completed by Hung Chun Sun
November 29, 2023
20 hours (approximately)
Hung Chun Sun's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
