- AI Personalization
- Generative AI
- Content Creation
- Responsible AI
- Content Marketing
- Analytics
- Prompt Engineering
- Data Analysis
- Brand Management
- Data Ethics
- Brand Strategy
- Brand Awareness
GenAI for Digital Marketing Specialists
Completed by Matthew DePasquate
December 31, 2024
2 hours (approximately)
Matthew DePasquate's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
