Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Ashly Ann Varghese
September 18, 2020
11 hours (approximately)
Ashly Ann Varghese's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Communications
- Category: Brand Loyalty
- Category: Marketing Management
- Category: Marketing Design
- Category: Brand Management
- Category: Marketing Psychology
- Category: Media and Communications
- Category: Campaign Planning
- Category: Brand Strategy
- Category: Marketing Budgets
- Category: Marketing
- Category: Marketing and Public Relations
