- Persona Development
- Keyword Research
- Customer Engagement
- Search Engine Optimization
- Web Analytics
- Digital Marketing
- Pay Per Click Advertising
- Search Engine Marketing
- Marketing
- Target Audience
- Google Ads
- Advertising
Attract and Engage Customers with Digital Marketing
Completed by Sarah Furlong
April 27, 2024
14 hours (approximately)
Sarah Furlong's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
