Foundations of Digital Marketing and E-commerce
Completed by INES DA SILVA CARAMELO
March 26, 2026
12 hours (approximately)
INES DA SILVA CARAMELO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: E-Commerce
- Category: Brand Awareness
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
