Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by YU JU CHOU
January 16, 2021
18 hours (approximately)
YU JU CHOU's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Emerging Technologies
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Data Ethics
- Category: Responsible AI
- Category: Digital Marketing
- Category: Marketing Automation
- Category: Social Media
