- Data Visualization
- Digital Marketing
- Digital Advertising
- Consumer Behaviour
- Digital Transformation
- Data Analysis
- AI Personalization
- Marketing Effectiveness
- Marketing Strategies
- Marketing Analytics
- Analytics
- Artificial Intelligence and Machine Learning (AI/ML)
Digital Marketing Analytics in Theory
Completed by Varun Menon
November 24, 2021
20 hours (approximately)
Varun Menon's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
