- Marketing
- Cultural Sensitivity
- Strategic Planning
- Consumer Behaviour
- Marketing Planning
- Market Opportunities
- Marketing Management
- Cultural Diversity
- Market Analysis
- Global Marketing
- Branding
- Product Promotion
Global Marketing: Building Iconic Brands
Completed by Nguyễn Lê Anh Đỗ
February 21, 2024
12 hours (approximately)
Nguyễn Lê Anh Đỗ's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
