- Marketing Strategies
- Big Data
- Consumer Behaviour
- Customer Data Management
- Digital Marketing
- Marketing Analytics
- Social Media Marketing
- Integrated Marketing Communications
- Predictive Analytics
- Customer experience strategy (CX)
- Customer Relationship Management
- Customer Insights
Marketing analytics: Know your customers
Completed by MR. SIDTICHAI SEEDAT
May 11, 2021
20 hours (approximately)
MR. SIDTICHAI SEEDAT's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
