- Pivot Tables And Charts
- Key Performance Indicators (KPIs)
- Data Presentation
- Marketing Budgets
- Stakeholder Communications
- Performance marketing
- Performance Measurement
- Web Analytics and SEO
- Google Analytics
- A/B Testing
- Spreadsheet Software
- Marketing
Assess for Success: Marketing Analytics and Measurement
Completed by Nur Munira Mohammad Bashir
April 26, 2023
18 hours (approximately)
Nur Munira Mohammad Bashir's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
