- Search Engine Marketing
- Pay Per Click Advertising
- Customer Engagement
- Search Engine Optimization
- Web Analytics and SEO
- Target Audience
- Keyword Research
- Digital Marketing
- Marketing Strategies
- Marketing
- Google Ads
- Advertising
Attract and Engage Customers with Digital Marketing
Completed by Elizabeth Beck
March 2, 2023
14 hours (approximately)
Elizabeth Beck's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
