Foundations of Digital Marketing and E-commerce
Completed by AUNI YUSRINA AISYAH BINTI MOHD YUSRI
June 11, 2026
12 hours (approximately)
AUNI YUSRINA AISYAH BINTI MOHD YUSRI's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Customer Engagement
- Category: Email Marketing
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
