- Branding
- Marketing Strategy and Techniques
- Marketing Planning
- Target Market
- Go To Market Strategy
- Consumer Behaviour
- Promotional Strategies
- Brand Management
- Customer Insights
- Value Propositions
- Marketing Analytics
- Product Planning
Developing a Winning Marketing Strategy
Completed by MATTHEW CLAYTON WHITFIELD
November 26, 2021
16 hours (approximately)
MATTHEW CLAYTON WHITFIELD's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain

