- Digital Marketing
- Emerging Technologies
- Data Ethics
- Marketing Communications
- Augmented Reality
- Consumer Behaviour
- Data-Driven Decision-Making
- Strategic Communication
- Integrated Marketing Communications
- Artificial Intelligence
- Marketing Channel
- Customer experience strategy (CX)
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Alfonso De Young
January 15, 2018
18 hours (approximately)
Alfonso De Young's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
