- Marketing Strategy and Techniques
- Social Media
- Digital Media Strategy
- Emerging Technologies
- Digital Marketing
- Data-Driven Decision-Making
- Consumer Behaviour
- Customer experience strategy (CX)
- Augmented Reality
- Artificial Intelligence
- Marketing Channel
- Marketing Analytics
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Hương Ly Pham
January 13, 2024
18 hours (approximately)
Hương Ly Pham's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
