Digital Marketing: Customer Engagement Strategy
Completed by Wylie Blanchard
July 3, 2018
12 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Data Collection
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Loyalty Programs
- Category: Generative AI
- Category: MarTech
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Brand Strategy
- Category: Analytics
