- A/B Testing
- Marketing Effectiveness
- Sales Process
- Data Analysis
- Customer Insights
- Marketing Strategies
- Marketing Budgets
- Marketing Analytics
- Forecasting
- Marketing Channel
- Marketing
- Return On Investment
Data Analytics Methods for Marketing
Completed by Xinyi Liu
June 3, 2025
12 hours (approximately)
Xinyi Liu 's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
