- User Experience
- Cross-Channel Marketing
- Customer Relationship Management (CRM) Software
- Content Strategy
- Social Media
- Marketing Strategy and Techniques
- Content Marketing
- Campaign Management
- Driving engagement
- AI Personalization
- Search Engine Marketing
- Customer experience strategy (CX)
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by SOPHIE KIRSTIE RAFOLS
June 10, 2020
18 hours (approximately)
SOPHIE KIRSTIE RAFOLS's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
