- Email Marketing
- Social Media Marketing
- Content Performance Analysis
- Marketing Strategy and Techniques
- Business Metrics
- Customer Engagement
- Web Analytics and SEO
- Marketing
- Performance Measurement
- Customer experience strategy (CX)
- Digital Marketing
- Branding
Foundations of Digital Marketing and E-commerce
Completed by Houyuan Bai
July 13, 2022
12 hours (approximately)
Houyuan Bai's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
