- Persona Development
- Google Ads
- Digital Marketing
- Search Engine Marketing
- Marketing Strategies
- Web Analytics
- Target Audience
- Advertising
- Customer Engagement
- Marketing
- Search Engine Optimization
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by Zi Ning Koh
November 14, 2023
14 hours (approximately)
Zi Ning Koh's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
