- Web Analytics and SEO
- Pay Per Click Advertising
- Keyword Research
- Marketing Strategies
- Marketing
- Search Engine Optimization
- Search Engine Marketing
- Customer Engagement
- Target Audience
- Digital Marketing
- Google Ads
- Advertising
Attract and Engage Customers with Digital Marketing
Completed by ELIZABETH LAO
November 7, 2023
14 hours (approximately)
ELIZABETH LAO's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
