- Customer experience strategy (CX)
- Search Engine Optimization
- Digital Marketing
- Campaign Management
- Customer Relationship Management (CRM) Software
- Marketing Planning
- Marketing Strategy and Techniques
- Content Marketing
- Web Analytics and SEO
- Cross-Channel Marketing
- User Experience
- Driving engagement
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by ROBERT SHON JR MOSER
February 15, 2021
18 hours (approximately)
ROBERT SHON JR MOSER's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
