- Digital Marketing
- Data-Driven Decision-Making
- Business Metrics
- Social Media Marketing
- E-Commerce
- Digital Advertising
- Data Storytelling
- Marketing
- Marketing Analytics
- Customer experience strategy (CX)
- Performance Measurement
- Web Analytics and SEO
Foundations of Digital Marketing and E-commerce
Completed by Nguyen Thi Thanh Hoa
September 15, 2023
12 hours (approximately)
Nguyen Thi Thanh Hoa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
