- Performance Measurement
- Keyword Research
- E-Commerce
- Marketing Strategy and Techniques
- Branding
- Online Advertising
- Search Engine Optimization
- Marketing Analytics
- Customer experience strategy (CX)
- Content Performance Analysis
- Email Marketing
- Data Storytelling
Foundations of Digital Marketing and E-commerce
Completed by Nguyen Thi Thanh Hoa
September 15, 2023
12 hours (approximately)
Nguyen Thi Thanh Hoa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
