Attract and Engage Customers with Digital Marketing
Completed by Seldrick De Leon
May 27, 2025
14 hours (approximately)
Seldrick De Leon's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Target Audience
- Category: Marketing
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Persona Development
- Category: Marketing Strategies
- Category: Web Analytics
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Advertising
- Category: Pay Per Click Advertising
