- Business Strategy
- Marketing Communications
- Strategic Communication
- Communication Planning
- Owned Media
- Media Strategy
- Target Audience
- Integrated Marketing Communications
- Public Relations
- Brand Strategy
- Campaign Management
- Earned Media
Integrated and Strategic Communication Campaigns
Completed by Swasthi Bhatia
February 21, 2024
6 hours (approximately)
Swasthi Bhatia's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
