- Marketing Analytics
- Digital Marketing
- Integrated Marketing Communications
- Customer experience strategy (CX)
- Customer Relationship Management
- Marketing Effectiveness
- Consumer Behaviour
- Customer Insights
- Data Analysis
- Predictive Analytics
- Marketing Strategies
- Big Data
Marketing analytics: Know your customers
Completed by Kiran Thomas
October 11, 2020
20 hours (approximately)
Kiran Thomas's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.