From Likes to Leads: Interact with Customers Online
Completed by miguel estay ortiz
July 20, 2026
20 hours (approximately)
miguel estay ortiz's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Driving engagement
- Category: Social Media Campaigns
- Category: Digital Advertising
- Category: Advertising
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Social Media Content
- Category: Paid media
- Category: Social Media Marketing
