From Likes to Leads: Interact with Customers Online
Completed by Mohammed Arsh Nawaz
March 23, 2024
20 hours (approximately)
Mohammed Arsh Nawaz's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Brand Management
- Category: Social Media Management
- Category: Digital Media Strategy
- Category: Paid media
- Category: Social Media Campaigns
- Category: Branding
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Content Scheduling
