Digital Marketing: Customer Engagement Strategy
Completed by RAJNI DALMIA
June 8, 2020
12 hours (approximately)
RAJNI DALMIA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Generative AI
- Category: Digital Marketing
- Category: Analytics
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: MarTech
- Category: Loyalty Programs
- Category: Data Analysis
- Category: Driving engagement
