Measure and Optimize Social Media Marketing Campaigns
Completed by Aditi Chauhan
April 27, 2026
12 hours (approximately)
Aditi Chauhan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Social Media Marketing
- Category: A/B Testing
- Category: Digital Marketing
- Category: Performance Reporting
- Category: Marketing Effectiveness
